Senior Campaign Manager (PR)Lewis • China

Senior Campaign Manager (PR)

Lewis • China

30 天前

职位描述

Purpose of the role

The Senior Campaign Manager works with both their clients and their team to ensure the efficient and effective running of their accounts. They clearly understand their clients’ objectives and requirements, the commercial terms of their retained accounts and projects and level of resource required to service the accounts. Client facing, Account Managers translate quick but creative thinking into decisive action; providing team management, delegation of tasks and exceptional media relations skills.

Core responsibilities

Client Management

Builds and maintains strong relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for marketing and communications services
Manages all communication with the client and ensures deadlines and service agreements are met consistently by the team
Works closely with the client and Campaign Director to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services
Adds value to new business pitches by providing support with coordination, content generation and presentation preparation, in addition to attendance
Schedules, organises and runs regular client meetings and calls, providing consultative advice on tactical communications activity

Media Relations

Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative

Oversees all media relations activity on behalf of the client, maintaining key media contacts for campaigns and projects

Builds, maintains and develops productive relationships with journalists, bloggers, influencers and analysts across national, trade and vertical media channels

Utilises networks to create and maximise client coverage, advising on long-form and short-term narratives

Maintains and promotes a sound understanding of current affairs relevant to the industry and the wider news agenda

Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles

Content

Oversees and provides content creation for campaigns and projects including press releases, articles, blog entries, and other written material

Drafts - and oversees the drafting of - a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content

Works with content experts to improve knowledge of techniques and writing styles across multiple channels and platforms

Digital / Social Media

Uses social media platforms to expand own network, develop media relationships and positively impact client results

Pitches additional digital content including infographics, animations and video to support written content and client aims

Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimise client PR campaigns

Provides social media insight as well as execution and management of related digital activity

Works collaboratively with the digital team to increase the utilisation of digital services wherever possible

Team working and Development

Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development

Line manages the account team, including coaching, supervision, assessment and review of junior team members

Sets team objectives on a daily, weekly, monthly and quarterly basis

Ensures the on-going achievement of all deliverable client objectives

Monitors team activity levels against budget, increasing and decreasing individuals' allocation where necessary

Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests

Works with the Talent team to recruit high calibre junior level candidates into the team

Works with the HR team to reward, retain and develop your team and resolve any performance related issues

Regularly attends and leads TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and Analysis

Ensures that all activity and results are reported back to the client, providing insight and analysis where possible

Communicates account performance internally (account reviews) to relevant stakeholders

Provides detailed reports to the Campaign Director or senior management team on request

General

Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues

Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values

Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme

Contributes and supports the continuous improvement of systems, practices and policies

About you

Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at a Campaign / Account Manager or Senior Campaign / Account Manager level

Attention to detail

Creative thinking

Understanding of client business issues and requirements

Highly developed presentation skills

Thorough knowledge of media : print and broadcast

Understanding of market research and analysis

Ability to motivate and lead a team

Ability to delegate effectively

Calmness under pressure and ability to achieve tight deadlines

Ability to interact with confidence at board-level with clients

Proven ability to keep abreast of current affairs and relate them to client situations

Polished and professional appearance

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Senior Campaign Manager PR • China

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