Head of Gaggenau China Retail Sales
职位描述
Objective of the position
The National Retail Sales Head is a senior leadership role responsible for end-to-end national retail sales strategy and team leadership across all retail channels. This position drives sustainable growth, ensures sales achievement, and builds profitable retail models for the organization. Reports to the Head of Gaggenau China and leads a team of D2C, area managers/representatives, and retail store staff.
Job Tasks
1) Channel Strategy & Management
- Develop and execute national retail sales strategy aligned with Gaggenau China goals
- Set annual sales targets, budgets, and revenue forecasts; track performance against KPIs and adjust strategies accordingly
- Translate business plans into actionable sales roadmaps for sales areas, ensuring alignment with brand objectives
- Drive order intake (contract) and delivery (invoice) performance across all retail formats (flagship stores D2C, franchise stores BFS, kitchen furniture manufacturer KFM).
2) Sales Achievement & Customer Relationship
• Lead to achieve retail target, including flagship stores(D2C), franchise stores(BFS), kitchen furniture manufacturer(KFM)
• Set performance targets for channels and sales area and monitor KPIs (traffic, conversion, basket, utilization, display share)
• Build and maintain relationships with key retail partners, distributors, and franchisees nationwide
• Identify new market opportunities and develop expansion strategies for underpenetrated regions.
3) Team Leadership & Capability Building
• Recruit, train, mentor, and lead a high-performing national retail sales team across channels
• Foster a culture of ownership, accountability, and excellence through regular coaching and performance reviews
• Drive team engagement and retention through recognition programs and career development opportunities
4) Operational Excellence
• Establish channel management standards: business model (Agency and/or B2B), channel inventory
• Develop and implement retail SOPs (Standard Operating Procedures) to ensure consistency across channels and locations
• Oversee retail pricing strategy in partnership with marketing and product teams
• Collaborate with supply chain and logistics teams to ensure product availability and timely delivery
5) Stakeholder Management & Cross-Functional Collaboration
• Partner with marketing team to align Co-Marketing activities, brand campaigns, and product launches with retail objectives
• Work closely with product team to provide market insights and influence product development based on retail demand
• Collaborate with Controlling to manage budgets, optimize spends, and maximize profitability
• Report regularly to executive leadership on retail performance, challenges, and opportunities.
6) Market Intelligence & Analysis
• Monitor channel trends, client dynamics, and competitor activities to identify threats and opportunities
• Use data-driven insights to course-correct strategies and improve sales performance
• Prepare detailed sales reports and presentations for leadership review.
Qualification
1) Education: Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred
2) Experience: Minimum 8-10 years of progressive retail sales experience, with at least 5 years in a national leadership role. Experience in developing and executing successful retail expansion strategies.
3) Specific knowledge
- Proven track record of driving sales growth in a multi-channel retail environment.
- Strong background in team leadership and capability building.
- Strong focus on achieving targets with a sense of urgency and accountability.
Objective of the position
The National Retail Sales Head is a senior leadership role responsible for end-to-end national retail sales strategy and team leadership across all retail channels. This position drives sustainable growth, ensures sales achievement, and builds profitable retail models for the organization. Reports to the Head of Gaggenau China and leads a team of D2C, area managers/representatives, and retail store staff.
Job Tasks
1) Channel Strategy & Management
- Develop and execute national retail sales strategy aligned with Gaggenau China goals
- Set annual sales targets, budgets, and revenue forecasts; track performance against KPIs and adjust strategies accordingly
- Translate business plans into actionable sales roadmaps for sales areas, ensuring alignment with brand objectives
- Drive order intake (contract) and delivery (invoice) performance across all retail formats (flagship stores D2C, franchise stores BFS, kitchen furniture manufacturer KFM).
2) Sales Achievement & Customer Relationship
• Lead to achieve retail target, including flagship stores(D2C), franchise stores(BFS), kitchen furniture manufacturer(KFM)
• Set performance targets for channels and sales area and monitor KPIs (traffic, conversion, basket, utilization, display share)
• Build and maintain relationships with key retail partners, distributors, and franchisees nationwide
• Identify new market opportunities and develop expansion strategies for underpenetrated regions.
3) Team Leadership & Capability Building
• Recruit, train, mentor, and lead a high-performing national retail sales team across channels
• Foster a culture of ownership, accountability, and excellence through regular coaching and performance reviews
• Drive team engagement and retention through recognition programs and career development opportunities
4) Operational Excellence
• Establish channel management standards: business model (Agency and/or B2B), channel inventory
• Develop and implement retail SOPs (Standard Operating Procedures) to ensure consistency across channels and locations
• Oversee retail pricing strategy in partnership with marketing and product teams
• Collaborate with supply chain and logistics teams to ensure product availability and timely delivery
5) Stakeholder Management & Cross-Functional Collaboration
• Partner with marketing team to align Co-Marketing activities, brand campaigns, and product launches with retail objectives
• Work closely with product team to provide market insights and influence product development based on retail demand
• Collaborate with Controlling to manage budgets, optimize spends, and maximize profitability
• Report regularly to executive leadership on retail performance, challenges, and opportunities.
6) Market Intelligence & Analysis
• Monitor channel trends, client dynamics, and competitor activities to identify threats and opportunities
• Use data-driven insights to course-correct strategies and improve sales performance
• Prepare detailed sales reports and presentations for leadership review.
Qualification
1) Education: Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred
2) Experience: Minimum 8-10 years of progressive retail sales experience, with at least 5 years in a national leadership role. Experience in developing and executing successful retail expansion strategies.
3) Specific knowledge
- Proven track record of driving sales growth in a multi-channel retail environment.
- Strong background in team leadership and capability building.
- Strong focus on achieving targets with a sense of urgency and accountability.