Specialist I, Retail Marketing, EKIN, East GC

Position Summary

As part of the Region Retail Marketing team you will help bring Nikes athlete-first vision to life by building meaningful connections with athletes and members through retail experiences community engagement and sport-focused activations.

You will support the execution of seasonal retail marketing initiatives athlete education programs and community activities across assigned cities and sports categories.

Key Responsibilities

Community Engagement

• Support running fitness and basketball community programs within assigned cities.
• Execute athlete and member experiences that connect consumers to sport.
• Assist store teams in building and growing local sport communities.

Retail Marketing Execution

• Support implementation of seasonal retail marketing initiatives across stores.
• Execute EKIN activations and athlete education programs.
• Ensure consistent delivery of retail marketing tools and consumer experiences.

Store Enablement

• Deliver training materials and marketing assets to frontline teams.
• Coordinate with store teams to ensure effective execution.
• Gather consumer and store feedback to improve future initiatives.

Cross-Functional Collaboration

• Partner with EKIN Marketplace and Store Operations teams.
• Support execution of regional sport priorities.

Qualifications

Experience

• 1-3 years of experience in Marketing Retail Marketing Community Marketing Sports Marketing or related fields.
• Retail sports lifestyle or youth culture experience preferred.

Skills

• Strong communication and coordination skills.
• Fluent in Mandarin and working-level English.
• Strong execution and project management capabilities.

Passion

• Passionate about sports youth culture and community building.
• Willing to work closely with frontline retail teams and consumers.

Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1