Position Overview
The GEO Strategy Manager is responsible for developing and implementing Pfizer Chinas Generative Engine Optimization (GEO) strategy ensuring the companys brands products and healthcare information are accurately prominently and compliantly represented across AI-powered search and discovery platforms including large language model (LLM)-based search engines generative AI assistants and emerging digital health discovery tools. Reporting to the GTMx Solution Lead for Commercial AI Innovation this role pioneers a cutting-edge commercial discipline at the frontier of AI and pharmaceutical marketing enabling Pfizer China to lead in AI-era brand visibility healthcare professional engagement and patient reach.
Key Responsibilities
GEO Strategy Development
- Design and implement a comprehensive GEO framework for Pfizer Chinas commercial brands defining standards methodologies and best practices for optimizing content visibility and factual accuracy on generative AI platforms (e.g. TikToK Alibaba Tencent and other AI discovery tools).
- Develop a multi-year GEO roadmap aligned with brand lifecycle stages product launch timelines and Pfizer Chinas overall AI innovation agenda.
AI Platform Landscape Monitoring
- Continuously track the evolving landscape of generative AI search and discovery platforms assessing their commercial relevance audience reach and potential impact on pharmaceutical brand presence and HCP/patient decision-making.
- Provide forward-looking intelligence on emerging GEO opportunities and risks to senior leadership and brand teams enabling proactive strategic response.
Content Strategy & Optimization
- Partner with brand teams medical affairs regulatory and digital functions to develop compliant GEO-optimized content assets that enhance brand representation in AI-generated responses recommendations and knowledge panels.
- Establish content governance standards for AI-era publications ensuring scientific accuracy regulatory compliance and consistent brand messaging across generative AI environments.
Cross-functional Collaboration
- Work closely with marketing medical affairs communication regulatory/legal compliance digital and CMO teams to embed GEO thinking into product launch strategies brand campaigns and commercial communications planning.
- Serve as a GEO subject matter expert within cross-functional squads and strategic planning forums connecting GEO insights to broader commercial decision-making.
Performance Analytics & Measurement
- Define GEO-specific KPIs and measurement frameworks; track and analyze brand visibility share-of-answer factual accuracy of AI-generated content and audience reach metrics across targeted platforms.
- Deliver regular performance reports and data-driven recommendations to brand and commercial leadership enabling continuous strategy refinement.
Technology & Vendor Management
- Evaluate pilot and manage partnerships with technology vendors content platforms AI solution providers and specialized GEO agencies to support strategy execution and capability scaling.
- Drive POC initiatives and technology pilots to validate GEO tools and approaches before enterprise rollout.
Internal Education & Enablement
- Develop GEO guidelines training materials and best practice toolkits to build internal GEO competency across marketing medical and digital teams.
- Champion GEO literacy across the organization through workshops case studies and thought leadership communications building a culture of AI-era commercial innovation.
Regulatory & Compliance Adherence
- Ensure all GEO activities comply with NMPA guidelines Pfizers global promotional standards and data privacy requirements (PIPL) navigating the unique compliance landscape of pharmaceutical content in generative AI environments.
- Engage proactively with regulatory and legal stakeholders to develop compliant GEO approaches that balance innovation with risk management.
Qualifications
- Bachelors degree or above in Marketing Digital Media Communications Business or a related field; Masters degree preferred.
- Minimum 5 years of professional experience in digital marketing SEO/SEM strategy content marketing digital strategy or commercial roles ideally within pharmaceutical healthcare FMCG or technology sectors.
- Solid understanding of search engine optimization principles with demonstrated curiosity and drive to extend them into the generative AI domain; direct experience with LLM-based platforms or AI-powered search is a significant plus.
- Familiarity with major global and China-based AI platforms (ChatGPT/OpenAI Microsoft Copilot Qwen YuanBao Doubao etc.) and their commercial and regulatory implications.
- Demonstrated ability to translate complex digital trends into actionable commercial strategies; strong analytical data interpretation and strategic communication skills.
- Excellent cross-functional collaboration and stakeholder management skills with the ability to influence and drive alignment without direct authority.
- Experience with content management systems marketing analytics platforms and digital measurement tools; familiarity with AI content testing methodologies is a plus.
- Highly curious self-driven and adaptive to a rapidly evolving landscape; entrepreneurial mindset with a bias for experimentation and innovation.
- Fluency in both English and Mandarin (written and spoken) required; experience working in multinational environments is highly desirable.
Key Competencies
- Digital Marketing & Generative AI Platform Expertise
- Strategic Thinking & Commercial Acumen
- Content Strategy & Optimization
- Data Analytics & Performance Measurement
- Cross-functional Leadership & Influence
- Agility Curiosity & Innovation Mindset
- Regulatory & Compliance Awareness
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process please review our candidate AI-use guidelines available onPfizer Careers.
Information & Business Tech
Required Experience:
Manager
Employment Type : Full-Time
Experience: years
Vacancy: 1
