Technical Business Development Director
At Cadence we hire and develop leaders and innovators who want to make an impact on the world of technology.
We offer amazing opportunities to grow no matter where you are in your career.
Key Responsibilities
1. Business Development & IP Sales
Drive IP licensing growth in China with a strong focus on Tensilica CPU technologies.
Engage with SoC teams in automotive AR/VR mobile smart speakers TWS and broader consumer markets.
Identify and qualify new business opportunities expand existing accounts and manage the full sales cycle.
Understand customer architecture requirements future roadmaps and competitive offerings to position Tensilica IP effectively.
Work closely with China sales teams to develop and execute regional account strategies.
2. Software Partner Ecosystem Management
Build develop and nurture relationships with key software vendors including:
AI/ML algorithm developers
Audio/voice/ANC/beamforming software vendors
Vision and XR software developers
Automotive middleware and safetyrelated software providers
Advocate Tensilica IP by driving:
Partner onboarding
Technical enablement
Performance optimization
Joint solution and reference design development
Expand the breadth of use cases supported on Tensilica IP including:
AI inferencing
Audio/voice processing
Sensor fusion
XR/AR acceleration
Alwayson lowpower workloads
3. Collaboration with China Sales & FAE Teams
Work handinhand with the China sales organization to coordinate account strategies and engagement plans.
Partner closely with FAE teams to:
Support technical evaluations
Manage benchmarking activities
Drive proofofconcept engagements
Resolve technical blockers that influence purchasing decisions
Provide feedback from customers and partners to guide product planning and roadmap decisions.
4. Market Intelligence & Strategic Planning
Develop Chinaspecific gotomarket strategies for automotive and consumer segments.
Monitor industry trends emerging workloads regulatory standards and local ecosystem shifts (software and hardware).
Represent the company at China industry conferences partner workshops customer summits and semiconductor forums.
Qualifications
Required
Bachelors or Masters in Electrical Engineering Computer Engineering or related discipline.
10 years of experience in semiconductor IP DSP/CPU/NPU technologies SoC design embedded software or related business development roles.
Strong technical understanding of CPU architectures signal processing embedded systems and AI workloads.
Proven success selling semiconductor IP or building technical business engagements in China.
Familiarity with software ecosystems in audio voice AI/ML AR/VR and automotive domains.
Excellent communication negotiation and relationshipbuilding skills.
Ability to travel within China and internationally.
Preferred
Direct experience with RISC-V or ARM or similar configurable CPU architectures.
Existing relationships with:
China automotive SoC vendors
Smartphone/IoT/CE chipmakers
AR/VR and edgeAI solution developers
Leading software algorithm partners
Understanding of heterogeneous compute architectures lowpower SoC design or automotive functional safety (e.g. ISO26262).
Be proud and passionate about the work you do. Together our One Cadence -- One Team culture drives our success.
Were doing work that matters. Help us solve what others cant.
Required Experience:
Director
Employment Type : Full-Time
Experience: years
Vacancy: 1