Integrated Marketing & Patient Activation Manager

Key responsibilities 重要职责

Drive patient activation and consumer-facing integrated marketing initiatives with a primary focus on Diabetes by translating brand strategies and business priorities into patient engagement programs across digital and other relevant touchpoints.

This role is responsible for independently driving patient activation programs cross-functional coordination and agency collaboration to ensure high-quality and timely delivery of integrated marketing initiatives.

1. Integrated Marketing & Patient Activation
- Translate Diabetes brand strategies and business priorities into patient-facing integrated marketing and activation plans.
- Develop patient engagement approaches and campaign concepts based on patient insights and channel opportunities.
- Lead the planning and execution of assigned patient activation initiatives across relevant touchpoints.
2. Cross-functional Coordination
- Drive day-to-day collaboration with Brand Teams Social Media E-commerce Medical Legal Compliance Corporate Affairs Procurement and other relevant functions.
- Facilitate alignment and approvals to ensure effective and compliant execution of patient-facing initiatives.
3. Agency Management
- Independently manage creative digital and media agencies.
- Develop clear agency briefs provide strategic and creative feedback and ensure quality and timely delivery.
4. Content & Campaign Execution
- Coordinate the development adaptation and approval of patient-facing content and marketing assets across channels.
- Ensure consistency of key messages and patient experience across digital and other relevant touchpoints.
- Ensure all activities comply with internal processes and applicable regulatory requirements.
5. Performance Tracking & Optimization
- Track and consolidate campaign KPIs patient engagement metrics and relevant digital performance indicators.
- Capture campaign learnings and patient insights and recommend opportunities for continuous optimization.

Qualifications

l Bachelors degree or above preferably in Communications Public Health Pharmacy Marketing or a related field;

l 35 years of experience in marketing integrated marketing project management or agency account management.

l Experience managing cross-functional projects involving multiple stakeholders.

l Experience working with creative social media or PR agencies.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk were not chasing quick fixes were creating lasting change for long-term health. For over 100 years weve been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of whats possible in healthcare. We embrace diverse perspectives seek out bold ideas and build partnerships rooted in shared purpose. Together were making healthcare more accessible treating and preventing diseases and pioneering solutions that create change spanning generations. When you join us you become part of something bigger a legacy of impact that reaches far beyond today.

Required Experience:

Manager

Employment Type : Full Time
Experience: years
Vacancy: 1