Marketing Manager (Individual Contributor)

Marketing Manager China

市场经理中国

Company 公司: Addiction Pet Food (Shanghai) Co. Ltd.
Department 部门: Marketing / Commercial 市场 / 商务部
Market 市场: China Market (AFCN) 中国市场AFCN
Role Type 职位类型: Managerial / Individual Contributor 经理级 / 独立贡献者
Reports to 汇报对象: Country Manager 中国区经理
Work Set-up 工作模式: Hybrid / Field-based with business travel 混合办公 / 外勤为主需根据业务安排出差

About the Role:

Addiction Pet Food (Shanghai) Co. Ltd. is looking for a hands-on and commercially driven Marketing Manager China to lead brand positioning and marketing execution for Addiction Pet Foods in the China market.

This role is responsible for safeguarding the brand across online and offline channels while working closely with the Country Manager sales teams distributors e-commerce partners retail partners veterinary partners agencies KOLs/KOCs and event partners.

The ideal candidate should have strong China market experience solid trade marketing and brand management capability and a practical understanding of how to drive channel visibility consumer engagement and sell-out growth.

Key Responsibilities:

• Own and maintain consistent brand image messaging positioning tone and visual standards across China channels.
• Manage and safeguard brand presence across platforms such as Tmall Xiaohongshu Douyin and offline retail and veterinary channels.
• Work closely with sales managers and sales executives to develop and execute trade promotions retail campaigns sampling activities in-store activations and channel programs.
• Support sell-out growth in pet stores specialty retailers veterinary clinics and pet hospitals through localized marketing execution.
• Partner with distributors to implement in-store visibility POS materials promotional displays product education tools and localized campaigns.
• Guide distributors on brand guidelines campaign execution standards approved claims and promotional compliance.
• Identify and develop partnerships with retailers e-commerce platforms social/content platforms KOLs/KOCs veterinary partners and industry stakeholders.
• Plan and execute participation in trade shows and key events in Shanghai Guangzhou Beijing and other priority markets.
• Develop integrated marketing campaigns covering online offline trade content social and retail touchpoints.
• Oversee product education content nutrition messaging brand storytelling promotional materials retail toolkits and distributor-ready assets.
• Track campaign effectiveness consumer engagement platform performance trade promotion results competitor activity pricing promotions and pet owner trends.
• Prepare China marketing plans campaign calendars trade marketing plans activation priorities and performance reports.
• Manage assigned marketing budgets responsibly and track spending against campaign ROI and commercial impact.
• Coordinate with sales e-commerce distributors agencies supply chain customer care finance and quality/regulatory teams to ensure disciplined and timely execution.

Qualifications:

• Bachelors degree in Marketing Business Communications Brand Management Digital Marketing or a related field.
• Minimum 5 years of relevant experience in trade marketing brand management channel marketing digital marketing or integrated marketing.
• Experience in the China market including e-commerce and offline retail execution.
• Experience in FMCG pet food pet care premium consumer brands consumer health veterinary-related products or retail-driven businesses is preferred.
• Strong understanding of China digital platforms such as Tmall Douyin and Xiaohongshu.
• Experience working with distributors retail channels veterinary channels e-commerce platforms agencies and KOL/KOC partners.
• Strong ability to manage marketing calendars campaign briefs creative assets POSM trade materials and digital/social content.
• Able to analyze campaign ROI sell-out trends engagement data platform metrics and competitor activity.
• Strong consumer understanding and ability to localize global brand assets without compromising brand integrity.
• Proficient in Microsoft Office.
• Strong collaboration communication stakeholder management and execution skills.

What We Are Looking For:

We are looking for a practical brand builder who can protect premium brand standards while driving commercial impact. The successful candidate should be hands-on data-driven creative agile and comfortable working closely with sales teams and distributors.

This role is ideal for someone who understands Chinas pet consumer retail and digital platform landscape and can turn strategy into visible measurable market execution.

Success Measures:

• Brand consistency across online offline distributor retail and veterinary channels.
• Campaign ROI and effectiveness.
• Trade promotion performance and sell-out growth.
• Impact of trade shows partnerships KOL/KOC activities and brand-building initiatives.
• Product visibility POSM deployment merchandising quality and brand presentation in key outlets.

How to Apply:

Interested applicants may send their updated English and Chinese resume to:

Please include a brief summary of your experience in China marketing trade marketing e-commerce platforms and pet / FMCG / consumer brand categories.

中文版本

职位名称市场经理中国

公司 Addiction Pet Food上海有限公司
部门 市场 / 商务部
所属市场 中国市场AFCN
职位类别 经理级 / 独立贡献者
汇报对象 中国区经理
工作模式 混合办公 / 外勤为主需根据业务需要前往重点城市零售客户经销商活动及展会现场

职位概述

Addiction Pet Food上海有限公司正在寻找一位具备实战能力商业敏锐度及品牌管理能力的 市场经理中国负责领导并维护 Addiction Pet Foods 在中国市场的品牌定位与市场执行

该职位将作为品牌线上及线下呈现的守护者与中国区经理销售团队经销商电商平台零售合作伙伴兽医渠道合作伙伴代理商KOL/KOC 及活动合作伙伴紧密协作推动贸易营销渠道可见度消费者互动及终端动销增长

理想人选应具备中国市场经验熟悉贸易营销品牌管理数字平台及渠道执行并能够将市场策略转化为实际业务成果

主要职责

• 负责并确保中国各渠道品牌形象信息传达定位语调及视觉标准保持一致
• 管理并维护天猫京东小红书抖音等线上平台以及线下零售与兽医渠道的品牌呈现
• 与销售经理及销售专员紧密合作制定并执行贸易促销零售活动试用/派样门店激活及渠道项目
• 通过本地化市场支持推动宠物店专业零售商兽医诊所及宠物医院的终端动销增长
• 与经销商合作落地门店可见度销售点物料促销陈列产品教育工具及本地化活动
• 指导经销商遵守品牌规范活动执行标准已批准宣传点及促销合规要求
• 识别并推动与零售商电商平台社交/内容平台KOL/KOC兽医合作伙伴及行业相关方的战略合作
• 策划并执行上海广州北京及其他重点市场的行业展会与关键活动
• 制定覆盖线上线下贸易内容社交及零售触点的整合营销活动
• 监督产品教育营养信息品牌故事促销材料零售工具包及经销商可用素材的内容制作
• 监测活动效果消费者互动平台表现贸易促销结果竞品活动价格促销及宠物主人趋势
• 制定中国市场计划活动日历贸易营销计划激活重点及绩效报告
• 负责任地管理指定市场预算并根据活动 ROI 及商业影响跟踪支出
• 协调销售电商经销商代理商供应链客户服务财务及质量/法规团队确保执行及时且有纪律

任职资格

• 本科及以上学历市场营销商业传播品牌管理数字营销或相关专业优先
• 至少 5 年贸易营销品牌管理渠道营销数字营销或整合营销相关经验
• 具备中国市场经验包括电商及线下零售执行经验
• 具备快消品宠物食品宠物护理高端消费品牌消费健康兽医相关产品或零售驱动业务经验者优先
• 熟悉天猫京东抖音小红书等中国数字平台
• 具备与经销商零售渠道兽医渠道电商平台代理商及 KOL/KOC 合作的经验
• 能够管理市场日历活动简报创意素材销售点物料贸易材料及数字/社交内容
• 能够分析活动 ROI动销趋势互动数据平台指标及竞品活动
• 深刻理解中国消费者并能够在不损害品牌完整性的前提下本地化全球品牌素材
• 熟练使用 Microsoft Office
• 具备良好的协作沟通利益相关方管理及执行能力

我们期待的人才

我们正在寻找一位务实的品牌建设者既能维护高端品牌标准也能推动实际商业成果成功候选人应具备亲力亲为的执行力数据驱动思维创造力敏捷性并能够与销售团队及经销商紧密合作

该职位适合熟悉中国宠物消费品零售及数字平台生态并能将策略转化为可见可衡量市场执行成果的人才

成功衡量指标

• 线上线下经销商零售及兽医渠道的品牌一致性
• 活动 ROI 与活动效果
• 贸易促销表现及终端动销增长
• 展会合作伙伴KOL/KOC 活动及品牌建设项目的影响
• 重点门店的产品可见度销售点物料落地陈列质量及品牌呈现

应聘方式

有兴趣者请将更新后的中英文履历发送至

请在邮件中简要说明您在中国市场营销贸易营销电商平台以及宠物 / 快消品 / 消费品牌领域的相关经验

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1